Posts Tagged ‘3d hdtv’

CES 2010: RealD and Sensio Fighting For 3D Supremacy

January 7th, 2010 Chance Stevens

After reading through press releases I noticed that there is a quiet fight taking place over who will become the “standard” for 3D HDTV technology.

Vizio, who is one of the largest makers of LCD HDTVs is moving into the 3D space and is taking Sensio for the ride.  This is bound to give their bottom line a big boost as well as give them some much needed name recognition.

RealD doesn’t have the same problem as fast as getting their name out, but that hasn’t stopped them from promptly announcing partnerships with several HDTV brands to help promote their own 3D technology.

These companies are fighting furiously to license their technology in hopes to end up with bragging rights.  In the meantime it looks like all 3D isn’t equal and it will be a few years before we find out who the real market leader will be.

You can read more about Sensio, here and more about RealD here.

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Panasonic Using Full HD 3D To Help Save Plasma TVs

October 7th, 2009 Chance Stevens

Panasonic is looking to taking 3D HDTV to the new level, even if they have to do it themselves.  They are looking at it as a great way to save the plasma television industry.  In fact, they’ve setup a dedicated website to help provide awareness.

There are two issues which may end up getting in Panasonic’s way.  First is that there aren’t any actual standards when it comes to 3D broadcasts.  This means that the Panasonic implementation of 3D HDTV may be completely different than a Sony design and there’s no way of telling what that will mean when it comes time to buy content and view it.

Second, no one is talking about price.  There have been lots of concepts flying around when it comes to televisions.  Panasonic is picking up steam and trying to gain interest but without knowing the particulars it’s difficult to tell if the technology will actually be able to get widespread adoption.

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Customers Are Cheap, Won’t Pay Much For 3D HDTV

October 5th, 2009 Chance Stevens

With people rushing out in droves to buy new HDTVs it isn’t hard to imagine that they aren’t ready start thinking about even considering about buying a new one.  Retailers and manufacturers are preparing to start pushing the envelope with 3D HDTV content and devices.  The hold may end up being with the customers.

People aren’t ready to dig too deep in their pockets and 3D is going to command a premium.  Once you start adding glasses and new DVDs which will undoubtedly cost even more than Blu ray discs do now, it starts getting pricey.

If 3D catches on it will probably take a generation.  Children are being raised on 3D movies, and they’ll be more likely to understand the value.  More importantly, by that time it may just be affordable enough for people not to wince at the idea of having to buy yet another television.

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New York Times Pens The Obvious About 3D HDTV

September 23rd, 2009 Chance Stevens

The mainstream media is usually the last to catch up to trends taking place in other parts of society.  After CES and CEDIA, the New York Times is convinced that 3D HDTV is on it’s way.

You can read their coverage here, but I wouldn’t argue that 3D is on the way.  If you look at all of the 3D movies which are coming out and you’ll see that companies see 3D as a way to drive sales and get people excited about content.

The question is how is it going to happen since there are no standards for how 3D pictures will be displayed.  Wearing glasses doesn’t seem like much fun, especially since you’ll need extra glasses for anyone else in your family who’d want to watch it as well.  3D may be the next evolution for content, but just imagine how commercials will look if they were programmed to show in 3D.  Tivo would make a killing with people looking to skip past them.

HDTVs using cutting edge technologies usually carry a hefty pricetag and this wouldn’t be any different.  Even if these televisions came out today they’ll likely be priced so high that people won’t notice they exist.

[Source: New York Times]

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