Vizio and Samsung have been fighting a heated battle for bragging rights in the LCD HDTV category.  Vizio has used lots of commercials touting themselves as the number 1 LCD HDTV company and they were right due to low prices and ties with Walmart to help push their sets.

Samsung, on the back of their LUXIA LED backlit LCD HDTVs has finally gotten the push it needed to surpass Vizio in this highly coveted category.  According to industry tracker iSuppli:

The South Korean electronics giant shipped 1.3 million LCD-TVs in the United States during the period from July through September, equaling a 16.8 percent share of the market. This gave Samsung a 1.1 percentage point lead over U.S.-based Vizio, which held a 15.7 percent share in the third quarter with shipments of 1.2 million LCD-TVs.

The last time Samsung held the top spot in the U.S. LCD-TV market was in the fourth quarter of 2008. Vizio in the first and second quarters of 2009 took the lead in the United States as consumers warmed to its low-cost, full-featured sets sold through high-volume retailers like Wal-Mart. However, Samsung in the second quarter began to regain momentum and increase its market share as the company focused on advanced LED-backlit LCD-TVs and reduced prices for its high-end sets.

When it comes to Q4 and into 2010, Samsung should be able to hold onto the crown.  They are coming out strong this holiday season with their own deals on low priced televisions from retailers such as Sears.  Once CES 2010 arrives and new models get announced Samsung will have even more artillery to make sure t hey keep their new number 1 spot.

[Ed - please note that you can find Samsung TV parts, and Vizio TV parts at our partner site, TVlampsnbulbs.com]

Source: Crunchgear

Source: iSuppli