Sony has seen their marketshare erode over the last few years.  First with Samsung, and now Vizio, Sony isn’t going to take this pressure sitting down.  They’re considering producing their cheapest HDTVs to date under a new B-series line of televisions.  These televisions would be made available in 32 and 40 inch sizes.  Model numbers for these televisions could be KDL32B6100, and KDL40B6100.

With their V, S, XBR, and other lines it may get even more confusing which HDTVs are which in order for customers to not equate cheap products with the Sony name which has long been paired with high end devices.

Starting in 2010, the move would help to attack companies like Vizio who rely on other companies to manufacturer televisions while they market them and sell them through retail stores such as Walmart.  The wonder is what impact this will have on how people perceive the Sony brand.  Many people have been cooled off to the Sony brand for one reason or another and this may not be enough to bring them back.